Family Business Success Stories: Appointing A Successor Is Just The Beginning Of A Long Journey

To register or to reserve slots just fill out our Registration Form
and email us at

Date: May 19 & 20, 2017
Time: 10:00 AM to 5:00 PM
Venue: City Sports Club, Cebu Business Park, Cebu City

Seminar Details:

Dear Participants,

 A change in leadership is difficult but crucial to any family-owned enterprise. If the founder retires or dies, who will be replace him? One of the children or relatives? Or even someone outside the family?

This is an important issue that a family business has to confront sooner or later, because succession planning in a family business must be agreed upon and carried out to have a smooth transition and avoid any family quarrel.

A leading family business coach in the ASEAN, Prof. Enrique Soriano, can help enterprises go through the whole process of successful succession planning in a two-day seminar-workshop, where he will be joined by Manny Estrella, who will talk on salesmanship in family business.

On Saturday, May 20, 2017/Sat., Prof. Soriano will hold a seminar, “Family Business Success Stories: Appointing a successor is just the beginning of a long journey,”from 10 a.m. to 5 p.m. at the City  Sports Club, Cebu Business Park, Cebu City.

However, prior to Prof. Eric’s talk,  on May 19, 2017/Fri., Manny Estrella, an expert in Practical Selling  will talk on how family enterprises can increase and hit sales target this year by knowing the basics of sales and selling and how consumers think, and making this knowledge work for their businesses.

The seminar fee for the two-day seminar, which covers materials, snacks and lunch, is Php 8,900 per participant.

Individual Seminar Fee also available:

1)     Prof. Enrique Soriano : Family Business Success Stories: “Appointing a successor is just the beginning of a long journey

                                         Date/Time:   May 20, 2017/Sat., from 10 a.m. to 5 p.m.

                                         Venue        :   City  Sports Club, Cebu Business Park, Cebu 


                                 Seminar Fee     :   P6,900 (inclusive of  materials, snacks, 

                                                             lunch and applicable taxes)


2)     Mr. Manny Estrella   :  The Heart of Selling

                                         Date/Time:   May 20, 2017/Sat., from 10 a.m. to 5 p.m.

                                         Venue        :   City  Sports Club, Cebu Business Park, Cebu 


                                 Seminar Fee     :   P5,500 (inclusive of  materials, snacks, 

                                                             lunch and applicable taxes)

Prof. Soriano offers family business owners and entrepreneurs many take-home values from select cases of succession planning, which they can apply to their family businesses. In the afternoon session, he presents and discusses the succession planning of family businesses that succeeded and other companies’ that failed.Further, Prof. Soriano and Mr. Estrella will give a FREE consultation at the end of each seminar.

Aside from being an author of two books on ASEAN family businesses and a professor of marketing and family governance at the Ateneo Graduate School of Business, Prof. Soriano is a National Agora Awardee for Marketing Excellence. He is currently the Executive Director of Wong+Bernstein Advisory Group, whichprovides professional, technology-based and support services. He pursued post graduate education focused on ASEAN family business and strategy at the National University of Singapore Business School.

Mr. Estrella has worked with almost all real estate property developers in the country as sales head and vice president for vertical and horizontal projects. Currently, he is a senior sales advisor handling various sales and marketing consultancy for industrial and consumer goods and real estate projects. He has a business administration degree and a post graduate degree in urban and regional planning at the University of the Philippines Diliman.

The two-day seminar is organized Octopus Strategic Branding, Inc., a one-stop branding shop in partnership with W+B Advisory Group, a strategic advisory firm in Asia holding business offices  in Ortigas and Cebu.

To reserve seats, call Cherryl, (02) 556-9707 ,  0915-9108686 . 0915-1813057or

Thank You,

Cherryl Leongson

Event Organizer

Octopus Strategic Branding, Inc.

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